Welcome to Waking Up Well, a column where we hand-select people we admire and ask them to share how they start the day. We think morning routines are a crucial part of an intentional wellness journey and we’re fascinated by the practices of our favorite figures.

Trinity Mouzon Wofford founded Golde alongside her partner, Issey Kobori, in 2017 — since then, it’s expanded from one product, their Organic Turmeric Latte Blend, to a line of superfood essentials to nourish you inside and out. With the brand’s rising success, Trinity became the youngest woman of color to launch a brand in Sephora. We love how she balances business smarts and a commitment to thoughtful living. Her Instagram offers conscious recommendations, scenes of her family life, and reminders to appreciate the beauty in everyday moments — and we can’t look away. It’s inspiring to see how she’s shaped her life around wellbeing.

Trinity is a big homebody, and her mornings reflect that. She works from home with her husband on Golde — and there’s usually a rotating family member staying in the guest room, looking after their two-year-old daughter, Ruby. Based in the Hudson Valley, the couple lives about an hour from where they both grew up. (They’re high school sweethearts!) With a business and a family, mornings are never exactly quiet, but Trinity does consider them sacred. The one thing that’s always prioritized is sitting down to breakfast together as a family, even if it’s for something quick. If that means a regularly scheduled shower falls by the wayside, it’s worth it to make time for togetherness in the hectic day-to-day.

We checked in with her shortly before she welcomed her second child, Maia, into the world earlier this month. (Congratulations to the whole family!)


6:30am | Tatami time 💤

I don’t ever use an alarm clock — I find it really jarring and unnecessary. Usually I wake up around 6:30, or whenever my daughter is up. We share a family bed, which I love. My husband was born in Japan and he convinced me to make the switch to sleeping on the floor in a traditional futon-and-tatami setup. It makes it so easy for all of us to spread out (which is especially important as a pregnant person!).

7:00am | Simple hydration 🧂

The three of us usually spend a few minutes hanging out before we actually get up and out of bed. From there, I make my way downstairs and head to my Berkey Filter for a big glass of water with salt for rehydration.

8:00am | Savory brekkie & matcha 🍵

While I’m looking after Ruby and tidying up, Issey gets breakfast going. Sitting together to eat is a non-negotiable for us, no matter how wild the rest of the day is. My favorite simple and easy breakfast is full-fat yogurt topped with olive oil, sesame seeds, and a bit of flakey salt. Issey makes us a loaf of sourdough bread every week, so I’ll usually have yogurt with a slice of that. Breakfast is often accompanied by a hot matcha, which gives me just the right buzz of energy to power through the next few hours.

8:30am | Skincare moment 🧴

After breakfast, I head upstairs with Ruby to get both of us dressed and ready for the day. I really treasure taking a few minutes for my skincare routine. I noticed that as life got really full, I was skipping washing my face and just splashing some water on there. I figured, hey, I’m not breaking out, so who cares? But I realized that I *missed* that little moment of me time. So now I really make a point to do it. I have a few face washes that I rotate between — I love Vintner’s Daughter‘s new cleanser (luxury!), the Refining Cleanser from Lesse (exfoliation!), or Weleda‘s Gentle Cleansing Milk (my crunchy budget pick). After that, I follow with a face oil while my skin is still damp. My favorites are from Supernal, Vintner’s Daughter, and Mount Sapo.

9:00 am | Ad hoc WFH setup 💻

I’m all dressed and ready for work! My big commute = walking to the dining room table to get my laptop set up for the day. I’m hoping to get a proper home office set up in the house, but all in good time.


Featured image is by Trinity Mouzon Wofford. Thanks to Trinity, Etsy, Golde, and Mount Sapo for additional imagery.