Your go-to place to discover the latest in wellness technology and gear that makes you feel good.

Who We Are

We’re a team of mothers, writers, editors, product experts, and health advisors who provide independent reviews of the latest wellness technologies with a sincere and approachable voice. Our sister site, The Good Trade, reaches a 100M readers per year with editorials on self-care and sustainability. Drawing on over a decade of experience in digital publishing and our team’s award-winning expertise in creating inclusive, accessible content, we aim to deliver thoughtful reviews of evidenced based technologies that will contribute to your wellbeing.

Our Mission

help readers leverage innovation to feel well in their bodies and minds

From Our Founder

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A decade into running a women’s lifestyle media company, I had the great joy of welcoming my first child, a daughter.  I was diagnosed with Hyperemesis Graviderium in my pregnancy, followed by a year and half of postpartum depression. Where energy and inspiration had once flowed with ease, I found myself struggling to sustain daily life demands. I had a career and family that I loved, but felt utterly depleted.

Emerging technologies like sleep trackers, fitness trackers, and continuous glucose monitors eventually supported me in restablishing the foundational pillars of my wellbeing — quality sleep, nutrition, and movement. Simple daily rituals of sunlight, meditation, and deliberate heat and cold exposure had measurable impacts on key health metrics and continue to anchor me in the present moment.

I found the relief I was seeking, but throughout my research process it was evident that women are often underrepresented (or excluded entirely) within wellness tech reviews, and scientific literature, discourse, and authority. Drawing on over a decade of experience in digital publishing and our team’s award-winning expertise in creating inclusive, accessible content, I knew we could deliver high-quality gear reviews inclusive of gender, lifestyle, background, and budget, for a broad audience.

Through Good Gear, we seek to empower readers with thoughtful reviews of evidenced based technologies that will contribute to your wellbeing. At the heart of our values is the belief that in order to care for your community, you must first care for yourself.

AmyAnn Cadwell

Founder/CEO